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Course: SPC

SALES PROMOTION CAMPAIGNS
- How to implement effectively to generate sales

Introduction

Sales are the lifeblood of a business. Without sales there will be no revenue and the business will surely fail. Just employing sales personnel is not enough. Training them is important but is also not adequate. To succeed, the most critical factor is the effective implementation of regular sales promotion campaigns. This is a proven strategy for generating profitable revenue streams from your products or services. The primary objective of a sales promotion is to generate sales by predicting and modifying your target customer's purchasing behavior and patterns. This highly practical programme is focused on equipping participants on how to plan and execute sales promotion campaigns effectively. Well learnt and paractised, the processes and techniques taught will generate revenue many times the fee investment by your company.

Objective

To increase sales through planning and executing effective sales promotion campaigns.

 

 

Course Outline

Core Factors for Successful Sales Promotion

-        Strategy to achieve measurable targets

-        The promotional mix and its communication

-        Promotional activities, resources and collaterals

-        Sales campaign organising and monitoring

-        Engaging and exciting sales teams and channels

 

How to Trigger Buying Responses

-        Understanding buying behavior

-        How psychological sales triggers work

-        Sales triggers in promotional literature

-        Sales triggers in emails and letters

-        Sales triggers in face-to-face interactions

-        Sales triggers via the telephone

 

Unleash your Promotion Power - Applying a Proven Model

-        Model rationale and components

-        Implementation, step-by-step

-        Push/pull tactics to achieve sales targets

For Whom

Businessmen, Professionals, CEOs, Directors of Sales/Marketing,  Account/Business Development Managers, and staff involve in creating and developing sales promotion campaigns that  increase sales revenue.

 

When

25/4/11 (Mon), 9 am - 5 pm

2/8/11 (Tue), 9 am - 5 pm

1/12/11 (Thu), 9 am - 5 pm

 

 

Fee

$550+GST pp; 10% discount for 2  registrations. 

(Inclusive of training manuals, lunch & refreshments)

Call for special group discount

 

Please make cheque payable to 6M Management Consultants Pte Ltd and mail it to:

6M MANAGEMENT CONSULTANTS PTE LTD

607 Elias Road #16-190

Singapore 510607

Tel: (065) 65822280

Fax: (065) 65828221

Email: consultancy@6m.com.sg

For in-house programme/customisation and other enquiries, contact us at consultancy@6m.com.sg