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Course: BCC

BRAND CREATION AND COMMUNICATION
The most vital link to increase organisation performance and market share.

Introduction

A strong brand creates lasting impressions and, combined with product/service quality, will lead to sustained customer loyalty. Strong branding requires the effective management of customer perceptions and the gaining of favourable impressions.  This provides the foundation for increasing market share and greater corporate profitability. This two-day seminar is specially designed to enhance participants understanding of the psychology of branding and the practical skills in brand communication and achieving branding impact. It will be invaluable to CEOs and their top management team in strategising corporate turnarounds and future growth.

 

Objective

To enhance understanding of the principles and main concepts of branding, its communication and how to achieve impact

 

 

 

Course Outline

Brand Creation

-        The Corporate Identity

-        Competition-based Positioning

-        Branding Strategies

-        Developing Brand Equity

Brand Communication

-        Customer Perception Management

-        Consideration of Cultural Factors

-        Brand Communication Channels

-        Message Design and Delivery

Achieving Brand Impact

-        Managing the Branding Exercise

-        Carrying Out Branding Research

-        Tracking Key Indicators

 

This is a programme that has become increasingly vital to ensure your business stays ahead of your competitors

For Whom

Businessmen, Entrepreneurs, CEOs, Directors, senior managers, business unit managers, executives and professionals involved in branding, marketing and corporate communication  

 

When

To determine

 

 

Fee

$1250+GST pp; 10% discount for 2 or more registrations. 

(Inclusive of training manuals, lunch & refreshments)

Call for special group discount

Please make cheque payable to 6M Management Consultants Pte Ltd and mail it to:

6M MANAGEMENT CONSULTANTS P/L

607 Elias Road #16-190

Tel: (065) 65822280 Fax: (065) 65828221

Email: consultancy@6m.com.sg

 

 

 

For in-house programme/customisation and other enquiries, contact us at consultancy@6m.com.sg